WHO do you want to be famous with?

Knowing all you can about your customer is the start to creating a product that sells itself. We work from an on-the-surface consumer profile and create deeper insight and clear application via our own "iceberg muse."

WHERE do you want to be famous at?

This is all about segmentation. We use a matrix system of segmenting markets primarily by consumer, channel, and tier of distribution, then integrate a brand map and tactical merchandising plans. Develop your strengths through segmentation and extend your competitive advantage.

WHAT do you want to be famous for?

Combined with a clear WHO, and WHERE, a brand can move to a demand-side point-of-view and commercialize their ideas. We build line and market briefs, guide you through DEEP merchandising and help you get in touch with your founding principles to deliver a strong identity.

Methods & Inspiration

Our tools of the trade.

These help point out the path for HOW to get where you want to go.

Dig deep to understand the consumer Understand what your consumer identifies with an iceberg muse looks below the surface your consumer taxonomy should be MECE the gtm framework uncovers points of differentiation a brand map surfaces gaps and overlap Activate WHERE you want to be famous at before and after the line briefing is critical intentional merchandise planning as a roadmap Remove friction to increase sales Customer Touchpoints using the Clock Model using your values to make BIG decisions P&L competence for allocating scarce resources surface your valuation drivers to inspire investors creating and analyzing pro formas that scale determine and prioritize your optimal strategic options a few of our favorite inspirational activities

Please drop us a line at:

YO @ FIVER.is